A marketing funnel is a step-by-step process that guides a potential customer from initial awareness of a brand or service to actually making a purchase or becoming a client. Most people searching for nutrition answers start with Google and are often not even made aware that dietitians exist to help with their nutrition problems. The NutriScape Project is on a mission to change that.
The NutriScape Ecosystem Functions As a Ready-Made Marketing Funnel
With NutriScape’s large and authoritative website, your articles could be appearing at the top of Google’s search results. And that can do more than just present information. It acts as a marketing funnel that guides visitors toward valuable services and products like dietitian consultations, books, and educational courses. Let’s dig into how the size and authority of the comprehensive NutriScape.NET website helps to get Google’s attention to help make this connection happen.
First, NutriScape needs compelling content. You can be the one to write informative articles that answer the questions your target audience is asking. These pieces of content serve as entry points for people searching for answers on Google. When someone types “How to manage diabetes with diet,” for example, a well-written article on NutriScape can show up in the search results. This brings the reader to your article published on the main NutriScape sites or even on your own NutriScape website, creating an opportunity for further engagement.
The searchability and organization of the NutriScape website helps ensure that your article will show up prominently for the clients searching for it. And once the reader is on your article, easy navigation and compelling calls to action (CTAs) come into play. Links within the article can lead to related posts you’ve written, to your author’s biography, or to your telenutrition profile. The key is to offer additional value while making it simple for the visitor to find it.
A good marketing funnel builds the reader’s trust. High-quality content positions you as an authority in your field. Adding client testimonials, credentials, and real-life case studies can make the website visitor more comfortable in taking the next step to meet with you. They start to trust that your services or products can help them.
By this point, the visitor has read your content, followed the funnel, and built trust. They’re likely ready to make a purchase or book a consultation. NutriScape’s website links make this last step seamless and straightforward and email campaigns help keep your services top of mind.
To Sum It Up
NutriScape is designed from the ground up to bring readers from Google through high-quality, relevant content. Easy navigation and Calls-To-Action guide these readers to more valuable information or services. Trust factors like testimonials and credentials encourage them to take action. Enticing offers will capture their email addresses for ongoing engagement.
The NutriScape website is more than just a collection of articles and recipes. It’s a nationwide marketing funnel that can connect you with people genuinely interested in your dietitian services, books, and courses. The NutriScape Project is the only dietetic collaboration of its kind designed to help all dietitians see a difference in the bottom line.
Learn More About The NutriScape Project
Click the button below to find out more about:
- Writing and publishing your articles. Position yourself as an expert in your niche.
- Telehealth Listings: Offer MNT in your specialties to clients in your state.
- Websites on the NutriScape network. Your content will be searchable from the main navigation bar on every page of NutriScape.
- Courses & Downloads: Position your courses or downloads within NutriScape’s core content where it will be prominently displayed to your ideal clients.
- Free CEUs
- Join our community
- Support The NutriScape Project: Learn no-cost ways to support NutriScape’s finances to help us bring The NutriScape Project to the next level!